Archive for Branding

Australian Portable Toilets Logo Evolution

Mediamojo was recently approached by the new owner and manager of Australian Portable Toilets to update and refresh their logo. Refreshing a logo is a great way for a business to show their customers that their business is constantly evolving and embracing their surroundings. The approach that we used for Australian Portable Toilets was to

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Business Cards – Inexpensive Marketing

Business Cards are one of the least expensive forms of advertising available. Not only are business cards inexpensive, they can also be your most valuable form of marketing. Every time you meet someone new the opportunity to present your business card arises.  Once you’ve handed over your card the recipient will have your details available

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Less is More

White Space Also known as negative space, white space refers to the open space between design elements, not the colour of the space. White space is often overlooked and considered merely as ‘blank’ space, however, a page filled with text/graphics with little white space is often difficult to read and can appear busy and cluttered.

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What makes your Business a Brand?

Your Business and Logo Your business has done the market research on your target market and your competitors. You have then hired a design studio to strategically develop your Logo, for brand recognition. And now you have a brand right? Unfortunately No… A logo is your identifier, which is only a symbol of the entire

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