19 Apr How to collect a legitimate client database
We know how hard it can be to reach your target audience without an existing client base and purchasing a databases is simply too risky. So how can you collect a legitimate client database with minimum fuss? Below are a few options that we find work for not only our selves but a wide range of our clients as well.
Email Newsletter sign up form with colourful headline – eg Get Free Updates Straight to your Email!!
Adding a Email Newsletter sign up form to your website is a fantastic way to collect a client database, but how do you get people to actually sign up? When it comes to handing over their personal details most people are very resistant, however this doesn’t mean it’s impossible, enticing your clients with free updates, news, specials and sometimes free merchandise can really work in your favour!
Your Newsletter sign up form can also be added to your Facebook Business Page with all sign up details going to the same database as your website Newsletter form. Need your database for other projects? You can also download your list database as an excel file directly from your E-Newsletter account. (Mediamojo uses Mailchimp preferred E-Newlsetter software)
Promotional mail out, direct marketing with call to action
Maybe you want to target specific businesses or corporate companies. Sending out a flyer promotion can be a great marketing strategy. Advertise your business while offering something in return. For example: if they fill out the flyer form and return by mail or visit your website to sign up for your email newsletter receive a FREE key ring!
Blog/ Post Feed sign up
If you are a frequent blogger, suggest your readers subscribe to your blog to receive your news and updates directly into their inbox. This is a great way to collect the details of those who you may not have usually marketed to, and yet be the ones most likely to read what you’re sending them. Blogs also attract more traffic to your website, so therefore brings more customer opportunities.
So with some very well planned strategies and a little patience collecting a client database can be very simple. Need help setting up any of the options above contact the Mediamojo team to discuss your best approach and how we can get you started.