15 Mar Online Marketing
What is Google Adwords?
Google Adwords is a type of internet search marketing where ads appear next to Google search results and the advertiser pays an amount every time their ad is clicked by a prospect. It allows your ads to connect with your customers at the precise moment when they’re looking for your products or services, and you only pay when the customer clicks on your ad and connects to your website. You don’t pay to list your ad, you only pay for clicks, hence the terms Pay Per Click (PPC) and Cost Per Click (CPC). This differs to traditional Newspaper and Magazine advertising where you are required to outlay valuable marketing capital to promote your business to people that have no interest in your message.
Why use Google Adwords?
Google Adwords may possibly be the most powerful marketing tool ever developed. With Adwords, you can reach a global audience of over 800 million internet users, or target local cutomer areas and acquire new customers from as little as $0.05 per acquisition. Online searches for products and services are at an all-time high and will only ever increase. If you don’t advertise on the web you are greatly limiting your business growth and potential sales.
However setting up an effective Adwords campaign is not a simple process, and requires time, dedication and most important of all, a high level of expertise. That’s where we come in. Mediamojo will not only set up a Google Adword campaign for you, but also monitor and maintain it, ensuring optimal results and effective costs per click. We’ll keep you informed and explain to you in layman terms what is happening with your campaign. Contact us for an ongoing maintenance package that will suit your online marketing needs and experience the power of Google Marketing.