Content is the key. Search engines love fresh, quality content, because that’s what the users want - new content every day and every hour. When your site content changes often - search engine crawlers come back more often as well. By generating fresh, new content you raise the chances of your website pages being found.

If you have created a new website, it is advised not to put ads on it right away - Google marks those sites as suspected "ad farm" websites and because of this won't index them for a certain period of time (placing them into the sandbox). Suggestions are to have your site online with content for one month, before you can put ads in it. However there is no official word on this from Google - so a shorter or longer period may be required.
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