Stock, GSM, Pantone, Scodix – these may sound alien to you but to us they are a part of our design world.
Stock is the type of paper and thickness of paper (measured in GSM). The higher the GSM, the thicker the paper. For example: 350 – 450 gsm will be used for business cards. Depending on what you need you can also use different types of paper – by using a textured paper to give your business card that extra edge.
Scodix is a clear layer which can go over design elements to create an extra shiny layer to your print. It is used mostly on business cards but can also be used on packaging, presentation folders and posters. Using scodix can give your brand a more eye-catching design.
These colours can be chosen from a Pantone Swatch Book. Please consider that certain paper finishes can effect the way ink sinks into the paper. The resulting colour may vary to the uncoated.
Cyan, Magenta, Yellow and Black. These inks are used in full colour offset printing. Different colour combinations and percentages create a full range of colour. Often referred to as process colour.
Red, Green and Blue. This colour format is used only onscreen (video, web etc.) Colours may appear like CMYK on-screen but will be different once printed. RGB does not translate well when printed.