Crystal Clear Betting have done all the hard yards and the ups and downs along the way could not have been envisaged. With their life experience of betting, they know that their services are right for anyone who wants to turn their betting into a profitable experience.
The aim of the website was to create an attractive and engaging interface where users can learn about the services and membership options, enabling them to easily engage and sign up on all devices, mobile and desktop. To make the website really stand out from it’s competitors we used high quality videos in black and white to fit with the developed website aesthetic. The black and white also creates a good contrast with the blues from the logo, highlighting call to actions as well as being visually appealing.
In the backend of the website, we have setup and installed an ecommerce shop which links up to an automated subscription system to create memberships. Depending on the product / service purchased, the customer will receive automated emails and exclusive content access. We have built this in a way that the client can easily update content for customers – removing the need for manual emails which they used in the past. This has really made the website the central hub for the membership base.
As part of the website we also refreshed the Crystal Clear Betting logo.