17 Sep The power of social media
Social media is a huge part of everyone’s lives these days; both in and out of your place of work! It can be daunting, scary, time-consuming and sometimes a little addictive. But if there’s one thing for certain, it’s that it can be a powerful tool and if used correctly, can also be very useful and lucrative for your business.
Here’s some tips on how to get the most out of social media, without letting it interfere with your other day-to-day operations.
1. Be Consistent
Consistency is key! Yes, we’re talking about making regular posts but being consistent with how your social profiles look is also important. This could be a specific angle or method used in taking your photos or creating a theme that runs throughout your page. It’s an extension of your visual identity and people will associate the theme or method with your brand. Of course, you have to be careful not to post the same thing every week but having a style can not only help keep things consistent, but also save you some time putting your content together.
2. Make the Most of Your Bio
Think of your bio as a mini landing page; it’s the first thing people see when visiting your profile. The information you put here needs to tell them who you are, what you do and where they can find you. It’s a big social world out there, if you want people to stay in your world then you need to give them the information they need. It’s also a great space to have some fun – throw a few emojis around! It’s 2019.
3. First Impressions
We’ve talked about creating engaging content at Mediamojo before, but it really is a difference-maker. Even if the message your pushing in your caption is flawless, if the image heading this message is flat and boring, very few are going to stick around long enough to find out more. Don’t lose your audience; blow them away at first glance!
4. Schedule Posts
There are a range of scheduling apps out there these days! Engaging content is essential, but timing can be a significant factor also. Unless you own a globally known brand, you can’t expect your followers to actively search for your social profile every time they unlock their phone. So how do you make sure that your content reaches as many viewers as possible? Try to put yourself in the shoes of your customer-base and think about when they might go online. This could be a popular lunchtime for people in your area/industry, or early evening when some people will be getting home from work and unwinding via a social binge.
5. Consider the Help of a Professional
Now, I know what you’re thinking – why do I need to pay someone else to post about things that I probably understand better than they do? But bear with us. There are lots of ways to utilise the power of social media, it’s more than just engaging content and impeccable timing, it’s ensuring that once you get the followers/leads, you also keep them coming back for more! Don’t get me wrong, the previous tips will help but considering the assistance of a professional could be looked at as a smart investment for your business.
Want to know more about how Mediamojo can integrate your marketing campaigns into your website? Alternatively, we can put you in touch with fantastic Social Media experts, who can help manage your social following. Get in touch with us today via the details below!
07 5455 5058