19 Mar Ways to build your brand during COVID-19
In wake of recent news around the Covid-19 virus and the uncertainty of what the next few days, weeks or even months will bring, it’s important to be doing everything you can to keep your business afloat.
We understand it’s a stressful time when the numbers on your reports are heading south, but that doesn’t mean you should sit back and wait for things to blow over. Now’s the time to be proactive and build your brand up!
Let’s look at some ways you can set your brand up for success during this time of business (and personal) hardship, and how you can better prepare should something like this ever happen again.
Website content review
As the old saying goes, “there’s always room for improvement.” If your website is looking a bit outdated or neglected, spend a few hours reviewing it and think about how you can improve on what’s there or perhaps consider a total website revamp (just like us, watch this space…)
If a complete website overhaul isn’t within your budget right now, there’s still small changes you can implement that can lead to big results;
- Research your competitors
Look at what others are doing to position themselves in the market and see if you can reflect this in your own business. This doesn’t mean copy exactly what they do but heck, if they’re doing something that’s working, why not put your own spin on it and give it a go?
- Revisit your written content
If your website is already a few years old, you might find some of the copy is outdated. A quick way to do this is to copy and paste the text from your website into a word doc and make your edits there. Once you’re done, send it through to us and we can update it for you!
- Website layout
To do a quick review of your own site, ask yourself the following questions:
a) Does my site still appeal to my audience?
b) Has my audience changed from when it was first built?
c) Is the site user-friendly?
d) Are there any broken links that need fixing?
e) Is the call to action prominent and eye catching and do visitors know what to do once they land on your site?
If you’d like us to do a full review your site with a list of things that can be improved, just ask.
- Update your images
Updating your images can be as effective as a new coat of paint – they give a fresh new look for minimal cost. If you’re handy with a camera, use this time to take some new shots. If not, there’s plenty of free image libraries you can browse through. Once you’ve found the images you like, email them through to us so we can edit and upload them for you!
Continue marketing your brand
Don’t let your brand slide under the radar during all this kerfuffle. It’s important to tread carefully with what you say during this sensitive time but you can also use it to your advantage. Don’t be scared to get on a more personal level to connect and empathise with your customers – let them know you care and that we’re all in this together! Here’s some ways you can market your brand for free during this time;
- Write a new blog post (or several)
Yeah we keep banging on about the importance of a blog on your website but only because it’s such a great way to build your brand! Remember you don’t have to publish them all at once, use the schedule post feature to drip feed them once a day, week or month – whatever you can manage.
- Be active on social media
Ever chucked a show on Netflix to then find yourself scrolling through your phone at the same time? We all know it’s not the most healthy of habits but with many people practicing social distancing and self-isolation, most will be looking for ways to combat the boredom so now’s the time to be front and center. Try posting a motivational quote or something funny to lighten the mood.
- Touch base with your customers
It’s a well-known fact that the best way to strike up a conversation with a stranger is to talk about the weather, well now we all have another convo starter – Covid-19. Check in with your customers to see how they’re dealing with it and if there’s anything you can do to help (they might really appreciate having someone else to talk to other than their dog).
Try to stay inspired
Take some time out to read, listen to podcasts or watch some inspiring business videos on YouTube and start planning for the future. Get creative and brainstorm a bunch of new ideas for when things pick up again such as;
- new product launches
- downloadable resources
- ways you can improve your services
- ways you can WOW your audience
- how you can start an online course or,
- get busy hosting a live webinar!
This will all pass in due time and things will return back to normal and when it does, be the brand that stands out among the hundreds of others vying for attention.
Take a step back, see where the cracks are and build your brand up so if there is a “next time,” it won’t be as stressful.